ELEVATING DIGITAL MARKETING WITHIN WOMEN'S ATHLETICS
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ELEVATING DIGITAL MARKETING WITHIN WOMEN'S ATHLETICS ✺
Moving Women’s Sports Forward Since 2022
24 Sports Marketing was founded by Emily Allard to merge her two passions: women’s sports and marketing. Specializing in paid media, consulting, SEO, email and organic social media management, 24 Sports works with businesses to craft and execute customized strategies for sustainable growth. Our knowledge and background in athletics, coupled with a data-driven approach to marketing and strategy, helps us uniquely steer client performance.
15+
happy clients
25+
years of combined marketing experience
45+
years of combined athletic competition
$2.2M
ad dollars managed, and counting
Meet Emily
FOUNDER & CEO
Emily Allard is a veteran digital marketer with more than a decade of experience executing tailored marketing plans for a wide variety of brands. With a special focus in women’s athletics, her work has led to record-breaking online sales days, membership and event registration milestones, and successful paid and organic marketing campaigns. From nonprofits to multi-million dollar companies, Allard has garnered sustainable success regardless of budget, size or resources.
Informed by a 21-year softball career that took her to the pros, Allard founded 24 Sports Marketing, LLC to fulfill her lifelong dream of moving women’s sports forward. She brings high-level and multi-channel digital marketing experience to an industry with unlimited potential.
Allard holds two degrees from Northwestern University and is a 2x Hall of Famer.
Meet Saralyn
Digital Marketing Manager
Saralyn Campbell is a seasoned professional with over five years of marketing and event management experience within the sports industry. A former collegiate softball player and lifelong swimmer, Saralyn’s passion for women’s sports drives her strategic approach to digital marketing. She excels in social media strategy, leveraging interpersonal communication to achieve impactful results.
With expertise in project management and operations, Saralyn consistently delivers successful outcomes through effective planning and execution. Holding a double major in Marketing and Business Management, and an MBA from the University of Montevallo, Saralyn is dedicated to advancing women’s sports through innovative marketing solutions.
Meet Lindsey
Digital Marketing Manager
Lindsey Barrera is an award-winning marketing and growth strategist with nearly a decade of experience driving brand awareness, engagement, and retention through data-backed storytelling. Known for turning obstacles into opportunities, she has led successful go-to-market, product, and growth strategies across industries including sports and entertainment, tech, retail, education, and nonprofit.
Her work has earned top honors such as the Consumer Engagement Award in the retail industry and the Clio and Hashtag Awards for the #WomenWorthWatching campaign, recognizing her innovative contributions to connecting brands with their audiences.
A former collegiate and professional softball player, Lindsey’s passion for advancing women’s sports is powered by her own experiences on and off the field. She has seen firsthand that the future of women’s sports depends on the people working behind the scenes, building platforms, telling stories, and creating opportunities that drive progress.
Lindsey earned her bachelor’s degree in Sport Management from The University of Texas at Austin and a Master of Science in Marketing and Management from Texas A&M Commerce. She brings the same grit and authenticity from the field to her work, driving impact, inspiring others, and redefining what is possible in marketing for women’s sports.
Our Values
Integrity
01.
We’re not here to sell you anything, tell you we can make your posts go viral, or promise you the No. 1 spot on Google. We pride ourselves on being honest (especially with what we can and cannot provide), doing impactful work, and letting the results speak for us.
Accountability
02.
We do what we say we are going to do, period. We’re prepared for calls, and we take your time - and business - seriously.
Communication
03.
Some of our clients would probably tell you we over-communicate, but we strive to be clear and concise on what’s needed, what we’re working on, where we’re going, and who’s coming with us.
Data-Driven
04.
We can’t measure what we can’t track, and as much as we love a good “gut” call in the bottom of the 7th, we use data to drive our decision-making wherever possible.
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![Logo for Natasha Wathey Foundation featuring a heart with a baseball stitch design and handwritten-style text]()
Natasha Watley Foundation
“Working with 24 Sports Marketing has been a game changer for the Natasha Watley Foundation. Their expertise in streamlining our organic social media and email communications has significantly enhanced our ability to connect with our audience. What sets them apart is their deep understanding of softball and sports culture, which ensures our messaging resonates authentically with the community we serve. We truly value their dedication and unique perspective—they’ve become an integral part of our team’s success!”
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![Alliance fastpitch logo]()
The Alliance Fastpitch
“Partnering with 24 Sports has been a game-changer for the Alliance Fastpitch. Their strategic expertise in SEO and content marketing has significantly boosted our website traffic and elevated our presence on both organic and paid social media platforms. This impact has directly fueled our growth as an organization, helping us meet and exceed our goals faster than we ever anticipated.”
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![Logo of the American Volleyball Coaches Association with stylized blue text, volleyball graphic, and a curved line.]()
American Volleyball Coaches Association
“24 Sports Marketing has been a great asset to our marketing team. Their team has provided data based recommendations for improving our digital marketing presence and has taken a lot of the day to day tasks of implementing these recommendations off our plate. They have helped us recognize and leverage opportunities to accomplish our mission of advancing the sport of volleyball with coaches at the heart. As a bonus, Emily & Saralyn are kind, passionate and responsive. We have really enjoyed our time working with 24 Sports Marketing!”
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![Logo of the National Fastpitch Coaches Association featuring a female softball pitcher in mid-throw against a softball diamond background, with the initials NFCA below.]()
National Fastpitch Coaches Association
“Since partnering with 24 Sports Marketing, the NFCA has seen consistent, significant, positive results in the digital marketing space. Emily Allard’s creativity, attention to detail, wide-based knowledge, and can-do attitude are unmatched. Our organization has expanded in overall reach and profitability thanks to our partnership with 24 Sports Marketing.”
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![Neon-style logo for Delta Performance Softball with a triangle and the initials DP, on a teal background.]()
Delta Performance Softball
“Delta Performance Softball Corp is incredibly happy that we had 24 Sports Marketing help us while we were a newer company. We hired 24 Sports in the summer of 2020 to help with Instagram posts, creating a calendar to keep everything organized, and some light website work to name a few. In the first 6 months as a client, Delta Performance saw a 50% revenue increase from the same period the year before. We are forever grateful for Emily and 24 Sports Marketing!”
