DIGITAL MARKETING
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DIGITAL MARKETING ✺
Our Services
At 24 Sports, we’re elevating digital marketing within women’s athletics. We specialize in the below services, but we work with you and your team to put the right marketing plan together for your company. And the best part? We stay around to help you execute it.
MOVING WOMEN'S SPORTS FORWARD
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MOVING WOMEN'S SPORTS FORWARD ✺
Email Management
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Email inboxes are cluttered, and companies are fighting for their customers’ attention. Let us help you optimize your email management and strategy. We’ll plan and build email campaigns to enhance your communication with new and returning customers. Then, we use data analysis to help drive your business goals forward.
Here’s how we achieve that:
✦ Content calendar creation and scheduling
✦ Email builds, production and testing
✦ Contact list management, growth, segmentation and tagging
✦ Monthly tracking, reports and insights
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Companies:
✦ looking to streamline their contact lists and customer data
✦ who are still sending emails through Gmail and Outlook, or “BCC”-ing their customers
✦ who are unsure of whether their emails are working
✦ who are tired of the day-to-day management of email
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Currently, our minimum retainer fee starts at $1,500/month. We also offer discounts based on the total number of services selected.
Paid Search Management
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We’ll drive immediate traffic to your website by managing paid search ads from start to finish. Through structuring campaign set ups, consulting on tracking installation, and conducting keyword research, we create a solid foundation to help you acquire new customers.
Here’s how we achieve that:
✦ Account set-up, audits and restructuring
✦ Campaign/ad brainstorms, builds and testing
✦ Strategic audience and keyword targeting
✦ Monthly tracking, reports and insights
✦ Budget flighting
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Companies who:
✦ are looking for new customer acquisition and want to bring qualified users to their website
✦ want their ads to show up for specific key terms in their industry
✦ are interested in optimizing their existing set up, and want to better prove the value and ROI of paid ads
✦ are either not showing up - or want to boost their presence - in organic Google listings
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Currently, our minimum retainer fee starts at $1,500/month. We also offer discounts based on the total number of services selected.
Paid Social Management
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Nearly everyone is on social media at this point, and paid ads are a phenomenal way to get your company in front of a whole new audience. We utilize your provided creative assets to target desired customers based on your first-party data, interests and more. Whether you are looking at Meta or another platform, we heighten brand awareness through targeted visuals and messaging.
Here’s how we achieve that:
✦ Account set-up, audits and restructuring
✦ Campaign/ad brainstorms, builds and testing
✦ Strategic audience targeting
✦ Monthly tracking, reports and insights
✦ Budget flighting
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Companies:
✦ looking to expand their reach to a whole new audience
✦ wanting to promote various initiatives at one time
✦ with strong branding and a wide variety of creative assets
✦ interested in optimizing their existing set up, and want to better prove the value and ROI of paid social ads
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Currently, our minimum retainer fee starts at $1,500/month. We also offer discounts based on the total number of services selected.
Organic Social Management
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Not sure how – or when – to post on social media? Let us take the guesswork out of content strategy and develop your brand identity on platforms like Meta, LinkedIn and beyond. We’ll strike the right balance between post frequency and consistency as we craft a customized plan that takes advantage of these free channels.
Here’s how we achieve that:
✦ Content calendar creation
✦ Post production, builds and scheduling using your provided creative assets
✦ Audience and competitor analysis
✦ Monthly tracking, reports and insights
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Companies who:
✦ are tired of brainstorming social media content - or simply don’t have the time
✦ want to level up their existing strategy
✦ aren’t sure whether or not social media is moving the needle for their business
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Currently, our minimum retainer fee starts at $1,500/month. We also offer discounts based on the total number of services selected.
SEO / Website Management
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We make sure you’re showing up on the internet where prospective customers can find you. We’ll optimize your website content around targeted keywords - and Google’s best practices - with the goal of organically bringing audiences into your brand ecosystem.
Here’s how we achieve that:
✦ New and existing webpage and user experience optimization
✦ Keyword research and tracking
✦ Bi-annual technical audits
✦ Content calendar creation and blog writing
✦ Metadata edits and updates
✦ Monthly tracking, reports and insights
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Companies:
✦ looking to enhance their footprint in Google’s Search Engine Result Pages (SERPs)
✦ looking to optimize their existing website with new and refreshed content
✦ needing a second pair of eyes - or a second pair of hands - in the front end management side of their website
✦ not yet relying on website data to know what pages are driving (or not driving!) business success
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Currently, our minimum retainer fee starts at $1,500/month. We also offer discounts based on the total number of services selected.
Consulting
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This bird’s-eye view of your marketing plan is rooted in our experience with companies across a wide variety of industries, sizes and budgets. We gather foundational data on key initiatives and goals in order to craft a comprehensive marketing strategy. Then, we guide you through next steps on the path to sustainable growth.
Here’s how we achieve that:
✦ Initial onboarding call to align on areas of focus
✦ Establish goals and KPIs for key initiatives
✦ Understand the business landscape and key contributing channels
✦ Monthly tracking and reports
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Companies who:
✦ are unsure where to begin in their needs of marketing assistance
✦ want a second pair of eyes on all of their marketing efforts
✦ are interested in learning how to better track and optimize their existing marketing initiatives
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Currently, our minimum retainer fee starts at $1,500/month. We also offer discounts based on the total number of services selected.
Special Projects
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Have a marketing project or high-profile event? Do you know there’s an issue with a current marketing channel but you’re not sure where to begin? We can help.
Here’s how we achieve that:
✦ Work with you to understand the task at hand, then see if we have the tools to assist
✦ Establish success metrics and key KPIs
✦ Work through onboarding, deliverables and call/reporting cadence
*Special projects are unique in nature. Deliverables look different for each, and we’ll work with you to establish key measures and tasks.
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Companies:
✦ needing extra help, a second pair of eyes (or hands), or a sounding board in a specific area of marketing or one-off event
✦ needing a strategic direction and subsequent plan to align and enhance internal day-to-day operations
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Currently, our minimum retainer fee starts at $1,750/month. We also offer discounts based on the total number of services selected. For special projects, fees may be all-inclusive of the project duration vs monthly retainers.
At 24 Sports, we’re uniquely positioned to help your business thrive, we also grew up - and excelled in - various sports of our own. We don’t just “speak the language.” We live it, and we’re personally invested in seeing the industry continue to grow. With our expert team, customized strategies, and data-driven approach, we’re looking to break records right alongside of you.
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Sports & Marketing Expertise
With 15+ years of marketing experience - and 30+ years of athletic experience combined - we walk the walk AND talk the talk of women’s sports.
( 02. )
Tailored Strategies
Every business is unique. We’re not trying to sell you anything. We’re trying to help solve some of your pain points, with the goal of lightening the workload for your team. Every strategy we develop is customized to you.
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Passion-Driven
This might sound crazy, but we actually like what we do! Problem-solving is our “thing,” and we’re suckers for good communication, organization and project management. We spend some good time together, and we hope you’ll enjoy working with us, too!
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Data-Forward
Whether you’re a single-owner business or a multi-million dollar corporation, we can’t measure what we can’t track! We’ll help you and your development team set up a solid tracking and data foundation, so we can work together to make informed decisions about your business and its goals.
