AVCA FIRST SERVE
The AVCA First Serve is the opening weekend of the NCAA Division I women’s indoor volleyball season, featuring the top teams in the country. In 2025, all matches were broadcast on either FOX Sports, FS1, ESPN or the Big Ten Network.
Challenge
The AVCA was executing a large-scale, high-visibility event, but wanted to focus their resources, personnel and time on other areas of planning and execution. They leaned on 24 Sports to magnify the event professionally on social media through Facebook, Instagram & X. While on-site, we worked in tandem with a photographer / videographer for in-event coverage.
Results
Through streamlining internal and external communications, planning content, strategizing overall info and assets, and tagging / collab-ing with key accounts and programs, we were able to increase total engagements by 686%, while growing our total audience 189%, compared to the previous period.
HOW WE HELPED
24 Sports stepped in as an extension of internal teams, owning the social strategy start-to-finish. We led:
the creation of a shared content calendar, housing assets, copy, accounts to tag and more.
the organization of third-party entities and their social accounts in one place, for all parties to access during the event.
brainstorming and executed social posts across 3 platforms, from pre-event planning to live, in-event coverage, awards, and recaps.
designing a one-sheeter of event and social info for all third-party entities, highlighting key events, sponsors, social handles and more.
Interested in learning more about our services or working with us for your event? We’re ready for you. Send us an email.