ELEVATING DIGITAL MARKETING WITHIN WOMEN'S ATHLETICS

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ELEVATING DIGITAL MARKETING WITHIN WOMEN'S ATHLETICS ✺

We help you prove it.

Those involved in women’s sports know it’s worth the investment.

CLIENTS WE'VE WORKED WITH

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CLIENTS WE'VE WORKED WITH ✺

Our clients are setting records - through sales, membership numbers, sponsorship dollars, event attendance and more - see how we can help!

^ Emily when she played for the Chicago Bandits

Meet the Founder

Emily Allard is a veteran digital marketer with more than a decade of experience executing tailored marketing plans for a wide variety of brands. With a special focus in women’s athletics, her work has led to record-breaking online sales days, membership and event registration milestones, and successful paid and organic marketing campaigns. From nonprofits to multi-million dollar companies, Allard has garnered sustainable success regardless of budget, size or resources.

Informed by a 21-year softball career that took her to the pros, Allard founded 24 Sports Marketing, LLC to fulfill her lifelong dream of moving women’s sports forward. She brings high-level and multi-channel digital marketing experience to an industry with unlimited potential.

Allard holds two degrees from Northwestern University and is a 2022 NU Athletics Hall of Fame inductee.

Our Services

  • We’re like a dedicated email rep in your back pocket, helping you navigate contact lists, email automations, and segmenting audiences. We draft emails, provide copy that performs, and pull reporting that drives strategy.

  • We’ll help drive immediate, qualified traffic to your website, managing paid search ads from start to finish. From structuring campaigns to tracking sales and sign-ups, we help fuel your business growth.

  • Generate instant brand awareness (and conversions!) with paid social ads. Your customers are on social media - you should be, too! We focus heavily on quality account set up to help your dollars - and creative - go further. 

  • Let us take the guesswork out of your organic social strategy. We’ll create a customized content plan for your brand - and help you implement it.

  • We’ll optimize your website content around key terms and business priorities, and help keep your pages up-to-date with best practices.

  • Not sure where to start? Looking for a second pair of eyes on your marketing efforts? Let’s get a bird’s eye view of your marketing plan, then we’ll guide you through next steps.

  • Natasha Watley Foundation

    “Working with 24 Sports Marketing has been a game changer for the Natasha Watley Foundation. Their expertise in streamlining our organic social media and email communications has significantly enhanced our ability to connect with our audience. What sets them apart is their deep understanding of softball and sports culture, which ensures our messaging resonates authentically with the community we serve. We truly value their dedication and unique perspective—they’ve become an integral part of our team’s success!”

  • The Alliance Fastpitch

    “Partnering with 24 Sports has been a game-changer for the Alliance Fastpitch. Their strategic expertise in SEO and content marketing has significantly boosted our website traffic and elevated our presence on both organic and paid social media platforms. This impact has directly fueled our growth as an organization, helping us meet and exceed our goals faster than we ever anticipated.”

  • American Volleyball Coaches Association

    “24 Sports Marketing has been a great asset to our marketing team. Their team has provided data based recommendations for improving our digital marketing presence and has taken a lot of the day to day tasks of implementing these recommendations off our plate. They have helped us recognize and leverage opportunities to accomplish our mission of advancing the sport of volleyball with coaches at the heart. As a bonus, Emily & Saralyn are kind, passionate and responsive. We have really enjoyed our time working with 24 Sports Marketing!”

  • National Fastpitch Coaches Association

    “Since partnering with 24 Sports Marketing, the NFCA has seen consistent, significant, positive results in the digital marketing space.  Emily Allard’s creativity, attention to detail, wide-based knowledge, and can-do attitude are unmatched. Our organization has expanded in overall reach and profitability thanks to our partnership with 24 Sports Marketing.”

  • Delta Performance Softball

    “Delta Performance Softball Corp is incredibly happy that we had 24 Sports Marketing help us while we were a newer company. We hired 24 Sports in the summer of 2020 to help with Instagram posts, creating a calendar to keep everything organized, and some light website work to name a few. In the first 6 months as a client, Delta Performance saw a 50% revenue increase from the same period the year before. We are forever grateful for Emily and 24 Sports Marketing!”