CSCAA DUAL MEET CHALLENGE

The 2025 CSCAA Dual Meet Challenge was a first-of-its-kind collegiate swimming and diving championship designed to elevate the sport through an exciting team-based competition format. Hosted at the University of Tennessee’s Allan Jones Aquatic Center, the inaugural event featured four nationally recognized programs representing the Power 4 conferences, with free admission for fans, and broadcasts airing across SEC+ and USA Swimming Network.

Challenge

As a brand-new championship event, the CSCAA Dual Meet Challenge needed to build awareness, establish a cohesive digital identity, and engage audiences across multiple programs, conferences, and stakeholders, all within a condensed timeline. With a small internal staff managing event operations, the CSCAA looked for a strategic digital marketing partner to lead organic social media planning, coordination, and execution on Instagram & X, before and during competition.

Results

By centralizing communication across participating programs, partners, and stakeholders, while executing a collaborative and audience-focused content strategy, 24 Sports Marketing helped drive meaningful visibility and engagement for the inaugural championship event. During the two-month campaign period, the CSCAA amassed 1.88 million total impressions across Instagram and X (with 12K total followers at the time) and saw a 68% year-over-year increase in Instagram engagement rate, largely driven by strategic tagging, collaborations, and audience engagement efforts.

HOW WE HELPED

24 Sports Marketing served as an extension of the CSCAA team, leading organic social media strategy and execution from pre-event planning all the way through championship coverage. Our work centralized communication and assets across participating programs, streamlined collaboration with internal and external stakeholders, and delivered cohesive storytelling throughout the entire event.

We led:

Organic social media strategy and content calendar development
Graphic creation and copywriting for pre-event and live event coverage
Team, athlete, sponsor, and event promotional content
Coordination with participating schools, partners, and sponsors around social media
Asset organization and communication hubs for teams and stakeholders
Live event posting, championship updates, and award graphics
Overall event branding support and digital cohesion throughout the inaugural championship experience